Making a splash, socially: Aquamoves social media strategy.


The online team at The Web Company recently completed a social media campaign for Aquamoves, a state of the art health and fitness club in the heart of Shepparton. The centre, managed by the City of Greater Shepparton, boasts aquatic and gym facilities, group fitness and swimming classes plus so much more.


Aquamoves’ goal was to launch the organisation into the world of social media, giving them a new medium to communicate with their clients. Along with the desire to do this were concerns that the online space would be used as a dumping ground for negative feedback from customers—as is often the case with businesses using a Facebook page. As well as opening up a two-way avenue for customers to communicate with staff, the team also wanted their unique culture to be reflected in this medium.


Our team created a policy, strategy and schedule that helped Aquamoves grow their connections and increase the level of engagement with their customers. We harnessed the culture of the centre and brought this out in every post on the page, resulting in new activity and positive discussion between staff and customers.

At the end of the experience, the Aquamoves Facebook page had fantastic growth and customers began more actively engaging in discussion with not only the staff at the centre, but other Aquamoves members, too – and sharing what they love about the impressive facility.

“When we first decided that we wanted to create a Facebook page for the organisation, we really had no idea where to begin. The Web Company guided us through the whole process, from beginning to end and made it fun and easy. They assisted us with the initial planning and creation, crucial page design and structure, as well as with Facebook policy and then running the page. Along the way, the team provided us with great advice and innovative ideas to increase our ‘likes’ and further promote the Aquamoves brand. The end result has been a fantastic looking and successful page which currently has a high number of ‘likers’ and is allowing us to present Aquamoves in a whole new way to people who wouldn’t have otherwise come into contact with us.”

James Harrison
Membership Sales & Administration Officer. Aquamoves